What Analyzing 50 Brand Guides Taught Us About Building a Lasting Company
Design ties together the different pieces of a business into a bigger idea that sticks. It starts from the small things, from the logo and typeface you choose, to the way you organize your company. Each of these things are a trail of breadcrumbs that lead back to your company and amplify your brand. To distill what makes a powerful brand, we started from the breadcrumbs. We analyzed the brand guides of 50 different companies, from start-ups just making a name for themselves like Venmo, to established behemoths like Facebook and Google. This is what we learned.
We've aggregated this data from brand guides we've designed as well as external data. Although we break down trends, nothing here is specific to a single client's brand guide.